Fast Company | Schmoozing with the Enemy: "How does Google deal with folks who try to trick its search engine? By throwing them a party, of course. - Maybe the folks at Google, having won the search-engine arms race, are trying to make nice with the scrappy guerrilla fighters. Or maybe the gear heads inside the when-will-this-thing-go-public-anyway phenom are actually a little scared."

# Nov 7, 2003