Seth's Blog: Small is the new big: "Small is the new big because small gives you the flexibility to change the business model when your competition changes theirs.
Small means you can tell the truth on your blog.
Small means that you can answer email from your customers."
I find Godin's writing to be a bit too much of the all-American-self-help-book style, but hey, it beats my writing any day. And he hits some nails on the head in this post. Good to hear that staying small is ok :) A client told me I could make a lot of money by hiring a bunch of IA's and starting an IA consultancy. Probably. But I don't really want that responsibility, that need to be billable, to hit certain sales figures every month just to stay alive. I like the flexibility of staying small.