I like Vimeo: it tries to make video personal, and there's no top10 list anywhere on the site. But like blip.tv (although they've gottn better), I don't think they sell themselves well enough on their homepage. Now it says: "Everyone can upload 250mb of video every week. Free." and "Vimeo is a free and easy service for sharing your videos with friends and family or people you meet here. Join Vimeo now and share your first video today."
Let's edit some copy.
First, "Everyone can upload 250mb of video every week. Free." is not a value proposition if by now everyone knows you can upload video easily for free to the internets. Two years ago not, but now they do. Huge amounts of Youtube press have taken care of that. So you need a different value proposition and especially, a different way to distinguish yourself from youtube. I know you've just raised your upload limits but new visitors don't care too much I'd think.
Second, "Vimeo is a free and easy service for sharing your videos with friends
and family or people you meet here. Join Vimeo now and share your first
video today."
The important part is "with friends
and family or people you meet here". Vimeo is all about sharing personal videos, you won't find SouthPark on there. I think they need to say that clearer.
Something like: "Share videos with friends, family and the Vimeo community. It's free and easy. Join now." You get the idea.
Then, redo the homepage to show us more about this community and the type of videos you can find here. You might also want to work in some messaging about how this is NOT like YouTube, although I'm not sure about the best way to do that.
Just some thoughts :)