Something feels all wrong with the way these social network sites work. (I only joined LinkedIn). I'm not sure what. The interesting part is: you can probably find out what it is by reading the right blogs. I don't think they've nailed it yet, but they probably will be the first to to so. A few years back, I developed user requirements for a coupon site (yep) by looking at lots of epinions reviews of other sites like it. The exercise was very useful - the reviews were obviously written by vocal and interested users, and I came up with a lot of good stuff the market research had missed.
# Feb 3, 2004