Day 4: promotion

1. Six days with the Akshaya project: day 1: overview
2. Day 2: technology
3. Day 3: entrepreneurs
4. Day 4: promotion
5. Day 5: training
6. Day 6: conclusions

The Akshaya project was rolled out in Malappuram in the southern state of Kerala, one of the more backward and conservative regions of India. The population is largely muslim, has little education and is mostly rural.