Amazon's gold box.
Seth Godin ("My name is Peter and I read marketing blogs." - "Hello Peter!") mentioned the new Gold box feature at Amazon.
There is a little gold box at Amazon, and if you click it you get a few promotions that last only one hour. Very cool: I looked at them all. You then get some seductively labelled buttons:
Too bad the products weren't very well targeted. If I would have had any interest at all, I would have bought them. What about offering me a discount on a book that's been sitting for months on my wanted list for example?
# Jun 7, 2002