ben barren - rss'ing down under: WM Talent Agents, Viral Video + RSS
ben barren - rss'ing down under: WM Talent Agents, Viral Video + RSS.
Goddamn "viral" video. A lot of the new video sites' business plans revolve around putting ads around "viral" videos. Is that the best we can do?
It's this idea that the only valuable video coming from the "masses" is the "viral" video, that the best we're gonna see is the funny fat kid dancing, that really pisses me off.
What excites *me*, is that we can take back a medium from BigCo television. That real people can make interesting video. Fascinating stuff. Not just funny home movies. That anyone with a laptop, a camera and an internet connection can have a voice through this medium. I'm focusing Mefeedia.com 100% on *those* videos. I don't give a shit about the funny viral video of the day.
So I guess what annoys me today is the limited vision of these free-hosting-viral-video-ad-income companies that are popping up all over the place. In 18 months, most of them will be gone, thank god.
I think we need businesses to build this ecology of a million channels. But not with those business plans. That's just not going anywhere.