Branding and product development
Another brilliant entry from Laura Ries about branding. Must read for entrepreneurs if you hadn't read the Ries books etc. yet.
Sometimes, branding *is* product development. Sort of. I used to dislike branding because I thought it was about advertising. Then I read the Ries books on branding, positioning and PR, and now I'm a believer.
# Dec 6, 2007