How to set culture
Quick thought. This is what I have seen work. When you set culture from the top, things that work are:
You as the leader talk about it to new hires. You can batch them. And mention examples. New hire is when people learn what kind of company they joined.
When a tricky decision needs to be made, most people will default to How This Is Handled In Companies. That is, to how they think this is normally handled in companies. This is your opportunity to say, no, WE handle it like this, because we believe these things. That's what really sets culture.
You as the leader talk about it in the all hands, in the context of decisions the team is making.
# Apr 14, 2026