Design and engineering

http://www.youtube.com/watch?v=VgtpyRSuaak Seriously good talk. Very powerful:

1. The elegance of simplicity.
2. The power of experience. (What's a great experience?)
3. The magic of stories. Technology + Art = Magic.

How can we get lots of disciplines work together? To solve large problems?

• At Pixar, creatives and techs get paid the same.
• It's really hard to get the tech people to respect the creative people and vice versa.

Works for all systems, not just software. Culture:

• Peer culture: everyone shows everyone else their work and get lot of feedback.
• Learning environment. Empowered people. Great at tech & creativity - work hand in hand together. Same team. Giving feedback.
• Product design + Engineering + Understand Consumer problem.

Design thinking:

• Team of DIFFERENT thinking people. Not just engineers. Different. Respect each other. Bounce ideas of each other.
• Examine and understand a problem.
• Iterate to a solution.
• NEED A TEAM! Not one person, one designer, one product leader.

# Oct 16, 2013

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