IA's should program and build cool shit.
A lot of my friends are information architects and designers with great ideas, about strategy, usability, business, you name it. Itching to make some cool shit after years of consulting. But when I talk to them, they often lack the ability to efficiently bootstrap stuff, because they're used to working with teams of coders who implement for them. They are reluctant to build stuff themselves. (With "they" I mean "me".)
A startup with a bright idea doesn't have teams of coders though. You gotta build stuff yourself. At least the first prototype. Bootstrap it.
Which is why I've decided to learn how to program. Again. I've been using the same skills I had 5 years ago to build my cool shit, and it's not enough anymore. That, and the idea that programming is as important a skill in the ability to roll out cool stuff as strategy/usability/... are.
So I'm trying to convince my designer/IA friends. Learn how to program. It's scary, if you're 30-something. But sit down for a month and just do it.