Knol in a nutshell

Google's new Knol initiative in a nutshell:

1. Let users copy and paste Wikipedia content (the license allows it).
2. The content will rank good, perhaps even better than Wikipedia. (Any questions here?)
3. Make more adsense cash (and give the users an undefined %).

Knol is destined to be a Wikipedia copy-and-paste clone plus a bunch of spam added on top. Plus a huge branding mistake for Google, who used to be the guys who send you to content, not who own content.

# Dec 17, 2007

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