Metroblogging Vancouver: All in the Cards

A good story about very specific categories (Lost A Cat? Suitable For Marriage) that sell more cards.

I proceed to the Marketplace floor of the department store (that's on the same level at the Skytrain ticket booths, just at the bottom of the first escalators in Granville station). They've recently renovated as well - there's a pharmacy and a new deli counter and yes - a card section (right next to Godiva Chocolates). A big huge multi-aisle card section was just what I needed. So I start browsing the rows of greetings and sympathies. I look under the heading "Religious" and it's not there... I eventually find it right under "Baptism", how convenient. Oh, but the convenience didn't stop there. I discovered ALL kinds of card categories that the Bay has laid out for us and I'm not talking about the usual sections of "Birthday - Son" or "From all of us".

Oh no, The Bay really wants us to find what we're looking for. Here are some examples of their card section categories:

"Still thinking of you". In case the "thinking of you" cards just don't cut it anymore.

"Loss of Cat" was a category in the Religious section, next to "Friends are praying for you", well okay that's understandable I suppose pets can become family members and their loss can be profound.

"Suitable for Remarriage" Now, I'm not sure if the card itself is suitable for someone who is getting remarried or if it's to congratulate you on being suitable... for marrying again.

Now here's where it just gets outta hand.

An entire section of cards labeled "You've been through so much but you're never alone" and another couple rows reserved for cards that all express, in some way or another, "We stay friends despite our busy Schedules".

 

Link to Metroblogging Vancouver: All in the Cards

# Oct 21, 2006