Personas are user-centered bullshit - Peter Van Dijck's homepage

Peter Van Dijck / UX, AI and Climate

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Personas are user-centered bullshit

Steve Portigal: "Personas are user-centered bullshit".

# Dec 21, 2007

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Hi, I'm Peter. (About me.)

I am an indie builder and consultant, and now live in Madrid after long stints in Medellin and New York. It's really nice here.

I've been blogging since 2002. It's also a wiki.

I help teams with technical AI consulting with a human centered perspective at helpful intelligence.

I run Sputnik Intelligence, data for your agents on millions of newsletters and podcasts, with full transcriptions and more. It's really good.

I also run Parse for Artisans, a document to markdown parsing service designed for Laravel.

I teach AI skills to UX-adjacent teams at Model Context Experience.

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