Rosenfeld Media - Search Analytics for your Site: The seasonality of search demonstrated
For quite some time, I've known how seasons affect search needs among an academic institution's searchers. After some seat-of-the-pants manual clustering of queries by topic, the seasonality of search seems to be validated once more. I've color-coded the clusters in spreadsheet snippet below; you can download the entire spreadsheet here (942Kb Excel spreadsheet; each column represents a single week's worth of queries from each month, September 2005 through September 2006):
This graph illustrates top searches in the university:
Source: Rosenfeld Media - Search Analytics for your Site: The seasonality of search demonstrated
# Oct 12, 2006