The strategy of technology.

I am reading up on the strategic side of technology (not that I want to be anything other than an IA -it's just interesting). On the SIGIA-L list (thread 1, thread 2), I got some good recommendations for stuff to read:

Crossing the Chasm by Geoffrey A. Moore, Regis McKenna - it's lying on the shelf until I finish the next one.

Information rules by Hal Varian and Carl Shapiro is brilliant. It clearly describes how things like lock-in and economic network effects work, and how you can deal with them in your strategy. Required reading if you are into this stuff.

Dave Winer discusses Strategy Tax: when a product has to sacrifice some things for the greater good of the strategy of the company.

I was also pointed to the website of Mohanbir Sawhney: ok but not nearly as interesting as the above links.