Virtual Worlds: Lead Line: "an
Virtual Worlds: Lead Line: "an authored social environment." Shelly Farnham, the social psychologist who set up the user tests, says the main idea behind Lead Line was that every situation in your day-to-day life is scripted. She says, "A lot of problems occur in online situations because people dont have the same kind of social script. Our idea was that you could improve online interaction by providing people with a script towards that interaction." See Scripting Business Social Interactions (PDF)
# Nov 12, 2002