Active Inertia

When the world changes, successful companies don't sit still. They do more of what used to work, faster. Donald Sull's term, from "Why good companies go bad" (HBR, 1999). The organization looks busy and responsive, but it's speeding up in the wrong direction.

Source: Sull on HBS Working Knowledge.

See also: Core Rigidities, Structural Inertia. From How do organizations throw (AI) stuff away?

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# Oct 23, 2026
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