Organizational Unlearning

Deliberately discarding knowledge, routines and beliefs that no longer fit. Bo Hedberg (1981) coined it: knowledge goes obsolete as reality changes, so understanding means throwing old knowledge away as well as adding new. Nystrom & Starbuck (1984) argued that organizations get into crisis because the beliefs behind past success stop them from seeing that the world has moved.

Source: The journey of organizational unlearning: a conversation with William H. Starbuck.

See also: Competency Trap, Core Rigidities, Planned Abandonment. From How do organizations throw (AI) stuff away?

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# Oct 23, 2026